Keynote about data-driven decision making

This keynote about data-driven decision making, I gave at the International Conference on the Quality of Information and Communications Technology in Portugal. I highlight the benefits of data-driven decision making and show which pitfalls are to avoid.

“You can’t control what you can’t measure”

Tom DeMarco


Abstract: Tom DeMarco states that “You can’t control what you can’t measure”. But, how much can we change and control (with) what we measure? In this keynote, I investigates the opportunities and limits of data-driven software engineering.

I show which opportunities lie ahead of us when we engage in mining and analyzing software engineering process data.

I also highlights important factors that influence the success and adaptability of data-based improvement approaches.

In this keynote about data-driven decision making, I clearly show that understanding the collection process of the data is crucial. This ensures that we understand the quality of the collected data which influences the quality and validity of the analysis and outcome.

Dr. Michaela Greiler

I help companies improve their software development processes, like code reviewing or software testing. I work for corporations such as Microsoft, but also help smaller businesses and start-ups to ensure a productive, satisfying and efficient software engineering process.

One thought on “Keynote about data-driven decision making

Leave a Reply

Your email address will not be published. Required fields are marked *